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Time and again, when internet users are given the choice of whether or not to be spied on, they choose not. If those teeming millions value ad-targeting, they’ve sure got a funny way of showing it. Long before Apple offered its users a meaningful choice about whether they wanted to be spied on, hundreds of millions of web-users had installed ad-blockers (and tracker-blockers, like our own Privacy Badger ), in what amounts to the largest consumer boycott in history. Unfortunately, reality has an anti-surveillance bias. It got small businesses to defend user-tracking, claiming that when a giant corporation spies on billions of people, that’s a form of small business development.įor years, Facebook - and the surveillance advertising industry - have insisted that people actually like targeted ads, because all that surveillance produces ads that are “relevant” and “interesting.” The basis for this claim? People used Facebook and visited websites that had ads on them, so they must enjoy targeted ads. It threatened an antitrust suit against Apple. The company bombarded its users with messages begging them to turn tracking back on. According to Facebook, empowering Apple’s users to opt out of tracking cost the company $10,000,000,000 in the first year, with more losses to come after that.įacebook really pulled out the stops in its bid to get those billions back. Without that tracking, Facebook could no longer build the nonconsensual behavioral dossiers that are its stock-in-trade. It’s not hard to see why! Nearly all iOS users opted out of tracking. If they did, Apple would block those apps from harvesting users’ data.Īs far as Apple -and Facebook, and Google, and other large tech companies - are concerned, we’re entitled to just as much privacy as they want to give us, and no more. They changed how iOS, their mobile operating system, handled users’ privacy preferences, so that owners of iPhones and other iOS devices could indicate that they don’t want to be tracked by any of the apps on their devices.

macOS 12.In December, 2020, Apple did something insanely great.

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The M1 Pro MacBook Pros are a whopping $400 off today.iPhone 14 and 14 Pro: Complete guide to Apple’s 2022 flagship iPhone.Coming to Apple TV+: Apple adds several children’s shows to fall lineup.

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iOS 16 Public beta 6 is out now-here’s how to get it.

Apple Watch Pro might be the next One More Thing: Here’s what we know about it.

iPhone 13 might offer emergency satellite communication, too.

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Apple TV+ plans 4 new kids series this fall plus more Peanuts classics.Maximize your marketing messaging this AI-powered text-to-speech tool for only $30.

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T-Mobile adds free Apple TV+ to its unlimited 5G plan.iPhone 14 Pro ultra-wide camera might surprise with its low-light performance.Click or tap here to support our independent tech blog. Just the hope of these potential game-changers should be a positive for AAPL’s multiple in the years to come. More importantly-looking beyond FY23-there are other potential areas of growth on the horizon, including health, AR/VR headsets and potentially something in auto. This is more than the typical 7-9 products in a year. I expect 11 new products to ship in FY23. The conversation on Apple will soon shift to the FY23, and investors will likely conclude that Apple is in front of what will be a favorable new product year. The iPhone is stronger than an acre of garlic. This is based on what I believe, was the most important comment from the call: Cook’s assessment that, in respect to the iPhone, “there was no obvious evidence of macroeconomic impact during the June quarter besides FX.” The segment grew 3% year over year, which is more impressive than it sounds given it was up against a monster 50% comp. Loup Funds’ Gene Munster says that Apple is “defying gravity” and “powering through the early stages” of a macroeconomic downturn.